That’s the name I’ve given to corporate made speakers. Stockholders decide to make some money and they think speakers are a way to do that. They go about the business of putting parts in a box and then put the box in a big box store. They hire a marketing PHD to invent a cute sales line for the salesman to recite.
Corporations are in the game to enrich themselves as best they can and customers are a necessary inconvenience. I say this because I have bought well over 50 pairs of blown speakers at garage sales over the last 40 years so I can take them apart and see what went wrong. Usually, the spiffier the outside of the speaker, the cheaper the inside looks. As in real cheap. I take a forensic look at the crossover to see what is really going on and I can’t believe my eyes. Plenty of ’make money’ logic and no speaker theory logic at all. I got my electronics diploma from Brown Institute. I can’t imagine where they got theirs.